The Natural Pet

John Rubin is the CEO and President of Natural Pet Systems Inc., and Director of Training with John’s Natural Dog Training Company. Twenty years ago John and his wife Bonnie established The Natural Pet - a company specifically created to help owners learn about feeding their dogs a natural, healthy diet which supports the philosophy of natural dog training.


John and Bonnie Rubin

John and Bonnie Rubin - The Natural PetJohn Rubin has been training dogs for over 25 years and has extensive equine experience as well. His background includes his start at an Indiana Animal Shelter and eventually studying under Pat Parelli's Natural Horsemanship program which led him to develop his unique dog training methods.

John and his trainers educate their clients about "K9-ality". As each dog has its own temperament as well as emotional and physical needs, their instinctual "drives" often define their "K9-ality".

John and his trainers help you to learn the psychology of your K9 so you can better understand what is needed to aid you and your puppy in the training and bonding process.

John's years of hands on work with all breeds and temperaments is a testament to his commitment to dogs and their people. He has gained the respect of many reputable veterinarians and their staff, breeders, shelters and rescue organizations as well as countless others in the community putting him at the top of his industry.  

About Us

Our Vision

John and Bonnie Rubin have been in the business of dogs for over 25 years. Their love of dogs and dedication to the health of their own dogs led them to become professional experts in the field of canine care and nutrition.

Our Mission

To guide owners in their quest to raise and cherish their dogs in a healthy, natural and loving environment.

Our Projects

Bonnie and John own and operate San Diego's largest and longest established Dog Training Company and Doggie Daycare. Bonnie is currently working on a line of essential oil therapies for dogs.

Learn More

Visit our other websites to learn more about us and our products for healthy, happy dogs.


  • Great food
    Even finicky eaters find the kibbles tasty. I have tried many foods with different combinations, but the Flint River Ranch Adult and Puppy food gets eaten every day by my Bichon Frise.

  • Excellent Food
    Our Basset Hound loves the duck & oatmeal recipe! And I love the ease of ordering and the fact that it comes right to my front door!! She has been eating Flint River Ranch since she was a pup

  • A miracle!
    This product is truly a miracle. I have a senior Jack Russell terrier that no longer has joint problems, ever since I started him on this food. In addition, all of his skin allergies are gone and he is no longer itching like he used to. The strangest thing of all is that he looks and acts like a young puppy!

  • Great dog food
    This is the only dry food my dogs will eat